The webinar discussed the importance of communication in “Times of uncertainty – challenges or opportunities? » specifically in brand communication
The Commercial Bank hosted a webinar on Monday, which discussed the importance of communication in “Times of uncertainty – challenges or opportunities? specifically in brand communication.
Hussain Ali al-Abdullah, Executive Managing Director, Chief Marketing Officer and Head (CB Premium Banking) of Commercial Bank with Dr. Boumediene Ramdani, Associate Professor (Innovation) at the Center for Entrepreneurship, Qatar University, and Julian Treasure, founder and president of Julian Treasure, discussed the importance of communication in “times of uncertainty” in light of what people have been through over the past two years, particularly in brand communications.
Speakers were able to answer the most frequently asked questions about communicating in a challenging environment and provided insight into how to turn challenges into opportunities. The webinar was moderated by Eman Ismail, Marketing Manager at Commercial Bank.
Al-Abdullah gave an overview of the history of communication, how it has changed over the past 20 years and the reason for these changes.
He shed light on how technology has changed communication forever and shared valuable insights into the future of communication and what lies ahead.
Al-Abdullah also referred to the Commercial Bank’s successful track record in communication even in difficult times, highlighting the Bank’s immediate response to Covid-19 and its resilient ability to adapt to changing market conditions and changing circumstances. methods of communication that have been adopted.
On the other hand, Ramdani spoke about the communication difficulties of a brand in times of uncertainty and the approach to be taken to reach the target customers.
He provided his predictions on the appropriate and effective methods to communicate the brand during and after the pandemic, as well as the six marketing strategies that companies must act on to successfully communicate a brand. He also provided insightful insight into techniques, approaches and methods that can be deployed to make the business much more resilient.
Treasure provided insightful insight into the importance of listening and why it is the most important yet most overlooked skill in a rapidly changing world.
He also explained the difference between hearing and listening and the four powerful effects of sound. He went into detail about why individuals and organizations don’t listen, what it means and why it matters.
The webinar ended with a Q&A session, during which attendees shared their question with panelists eager to share their communications expertise and knowledge with all attendees.
This is one of a series of upcoming webinars that reflect Commercial Bank’s commitment to giving back to the community, as the bank will not only bring services and products to its customers, but seek to provide ways to access the knowledge and expertise that helps them succeed in their businesses.
The webinars will cover different vital topics essential to the success and security of the client’s business.