New Interreg brand image for the period 2021-2027 – Regional policy

17/12/2021

Discover the new design of the Interreg programs 2021-2027!

Commissioner Ferreira unveiled the new branding of Interreg programs at the annual Interreg event on 7 October in Brussels. Provided for by the Common Provisions Regulation and the result of discussions initiated in 2018, the new brand image aims to create a universal Interreg brand that is easily recognizable by citizens and stakeholders. For the first time, the brand will also include the Interreg IPA and NEXT programs.

The introduction of the unique Interreg brand also highlights the unique cross-border, transnational and interregional spatial nature of the projects and programmes. Therefore, the mark will apply to all communication material, including plaques and websites. In addition, penalties are provided for in the regulations if the mark is not correctly displayed.

The European Commission offers a basic brand image which is already available here on the Interact site. However, individual programs can also add their names. This makes it possible to display the specific geographical areas where Interreg, Interreg IPA and Interreg NEXT implement projects, while integrating the Interreg brand in all programmes. Already 67 programs have adopted their individual brand!

Would you like to know more about the new Interreg brand image? Consult the Interreg Brand Design Handbook 2021 – 2027 or follow dedicated presentations on how to integrate the Interreg brand into all your communication and presentation materials!

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