Communication campaigns – Regional policy

Current campaigns

# EUinregion

Projects Open Days is a European Union-wide campaign encouraging citizens to discover European projects near them. It consists of four different initiatives that involve the public in visiting projects and sharing images and experiences via social media.

The EU in my region / Open days on projects

# EUinmyregion / Regional campaigns

40 regions of Europe are joining forces with us to carry out a series of regional actions with an ultra-local flavor, and with a smile!

The EU in my region / Regional campaigns

Local events

The Europe Direct information centers and the Association of European Border Regions – through the Interreg Volunteer Youth initiative – organize local events to promote and present the results achieved by the EU and cohesion policy in their region , and to encourage citizens to discuss in an interactive and innovative way. format.
If you’re interested, visit the interactive local events map to find the one closest to you.

Local events


Since 2008, the European Commission has awarded annual REGIOSTARS awards to EU-funded projects that demonstrate excellence and new approaches to regional development. With the aim of inspiring other regions and project managers across Europe, participating projects are in the spotlight of communication activities at European level. REGIOSTARS reward projects in five thematic categories (smart, sustainable and inclusive growth, urban development and theme of the year).

More details on this year’s competition.

Road trip plan

The Road Trip Project is above all a human adventure! In 2018 and 2019, a total of 16 young travelers boarded a van for a trip through Europe. Along the way, they met locals and explored a variety of EU-supported projects and activities. They shared their experiences through videos, photos and blog posts on social media platforms, exchanging tips on the road and triggering a Europe-wide conversation between their peers.
In 2020, the Road Trip Project became the Green Trip. The campaign aims to raise awareness among young Europeans about the climate emergency, connect them to EU environment and climate action and inspire them to explore more sustainable lifestyles. From September to December, local influencers in five target countries – Belgium, Germany, Greece, Lithuania and Portugal – embarked on a journey of discovery, exploring for themselves a variety of green projects and initiatives activated by the EU in their respective regions.. Sharing their stories with their communities on social media, in their local language, influencers and followers challenged themselves to adopt environmentally friendly habits, helping to protect our planet. The Green Trip campaign will run until June 2021. With the influencer journeys over, many campaign highlights are still to come in 2021, such as new social media content covering five key sustainability issues and partnerships with schools to bring green ideas in classrooms in Europe..

Press trips

DG REGIO often organizes events on regional policy in the Member States or in Brussels. In the process of selecting media for coverage of events, DG REGIO applies 3 guiding principles:

  • Media Profile – we target high impact multipliers, interested in the topic of the event;
  • Geographical balance – we strive for a uniform distribution between the regions and Member States concerned;
  • Balance of types – we aim to achieve a balance between types of media (TV, radio, print, Internet).

To find out more about how to cover DG REGIO events, you can send an email to [email protected]


Youth4Regions is the European Commission program that helps journalism students and young journalists find out what the EU is doing in their region.


Megalizzi-Niedzielski Prize

The Megalizzi – Niedzielski Prize rewards aspiring journalists who demonstrate a strong attachment to the EU and its values.

Megalizzi – Niedzielski Award for Budding Journalists

Media partnerships

DG REGIO of the European Commission encourages EU media to cover regional policy issues and developments.
In order to support these activities, the DG provides support in the form of grants and partnerships.

Smart regions

Smart Regions, in collaboration with Euronews, tours Europe, visiting towns and villages where cohesion policy projects reduce regional disparities and bring real and tangible benefits to communities across the EU.

Smart regions

Calls for proposals promoting cohesion policy

Calls for proposals promoting cohesion policy

Communication actions within the framework of calls for cohesion policy

With three calls for proposals entitled ‘Support for information measures relating to EU cohesion policy’ and published in 2017, 2018 and 2019 respectively, the Commission sought several beneficiaries (including the media) for the implementation. implementation of information measures promoting EU cohesion policy. The main objective was to support the production and dissemination of information and content related to EU cohesion policy, while respecting the full editorial independence of the actors involved. This interactive map aims to highlight and promote the actions implemented and the products delivered within the framework of the aforementioned calls for proposals.

Communication actions within the framework of calls for cohesion policy

Past campaigns

Local debates

In 2018, more than 60 local and regional dialogues are organized in partnership with local organizations in 8 countries to discuss the impact of EU actions in territorial contexts. The events brought together a variety of local stakeholders and interested citizens, engaging them in open exchanges on the benefits and challenges of providing EU funding. In addition, the dialogues provide a unique opportunity to collect inputs for the next EU financial period, which will start in 2021. One of the main lessons from these events is that local stakeholders are keen to exchange on how EU funds are invested in their municipality or region. They also wish to contribute more to the communication of cohesion policy in order to better highlight its positive impact. The dialogues saw the participation of thousands of people. Host countries were Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands and Sweden.


Cohesion 30

In 2018, the EU’s cohesion policy will celebrate its 30th anniversary. Cohesion policy has accompanied developments in the European Union: from the creation of the single market to the need to promote convergence to support EMU, successive enlargements and more recently, the need to respond to the migration crisis. In the future too, cohesion policy must remain at the very heart of the Union’s development. It will enable the EU to harness globalization and foster prosperous economies, caring societies and sustainable growth through innovation and skills.

30 years of EU cohesion policy

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