Commercial Bank of Ceylon: ComBank crowned CSR brand of the year by SLIM

The Bank’s IT education-related CSR activities align with corporate brand intent, CSR brand intent, and nation development goals.

The title of CSR Brand of the Year presented by the Sri Lanka Institute of Marketing (SLIM) to the Commercial Bank of Ceylon not only affirms the value and impact of the Bank’s national efforts to raise levels of IT literacy in the Sri Lanka, but also the alignment the Bank has achieved between its own vision and mission, its CSR initiatives and the country’s development goals.

The Bank’s decision to champion the cause of improving the computer literacy of future generations, while having no immediate commercial gain for the organization, is rooted in its corporate vision, which is to be the most technologically advanced, innovative and user-friendly financial services organization in Sri Lanka. Lanka, ready to continue its expansion in South Asia, and its mission to provide reliable and innovative financial services using its cutting-edge technology.

By investing a significant portion of the funds allocated to the Bank’s CSR Trust to technologically equip the country’s future generations, Commercial Bank aims to develop a future clientele that is tech-savvy, globally employable and above all able to use technology effectively. sophisticated and technologically advanced products and services introduced by the Bank.

Furthermore, its commitment to creating a better future through mastery of information technology by bridging the digital divide, rather than following the beaten path of philanthropy or product-related CSR, aligns both the Bank’s corporate and CSR intent on the country’s Sustainable Development Goals; in particular Goal 4, which is to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

To this end, the Bank’s social policy is to generate measurable and sustainable social dividends for different segments of society, especially those most in need of empowerment. After assessing the need for and sustainability of an IT training project, the Bank embarks on it, whether the activation is in the immediate vicinity of one of its branches. The Bank’s CSR Trust serves all communities, religions, geographies and races without discrimination.

As the largest private bank in the country, directly serving over 3 million Sri Lankans, the Commercial Bank began its journey to provide computer training in 2011 by donating computer labs to schools. As part of this flagship corporate social responsibility initiative to raise national levels of computer literacy, the Bank has to date donated over 250 computer labs with new equipment, infrastructure and licensed software to schools. deserving scholarships benefiting approximately 250,000 students.

In addition, in order to promote smart teaching processes, it is also a partner in the government-private sector project “Smart Schools” which currently encompasses 65 schools in the Western Province. As part of this project, the Bank helped digitize classrooms with Smart Boards and digital content. In an effort to provide hardware training to students, the Bank has also invested in training more than 1,000 students, free of charge, as qualified hardware technicians by awarding CISCO IT Essentials certificates.

In the same vein, he also developed and launched “Sipnena”, an online digital learning platform that allows students to access digital course content. Additionally, in partnership with the STEMup Educational Foundation, the Bank launched STEM education in 100 public schools and created 100 coding clubs that facilitate enjoyable science, technology, engineering and math learning. through simplified, technology-enabled learning methods.

The Bank’s strategic and logical approach to taking ownership of the IT education space and making a significant impact on empowering the country’s future generations with IT literacy while seamlessly merging its intentions and social initiatives has resulted in around 450 CSR projects in education being carried out between 2012 and 2021.

The first 100% carbon neutral bank in Sri Lanka, the first Sri Lankan bank to be listed among the world’s top 1000 banks and the only Sri Lankan bank to be listed for 11 consecutive years, Commercial Bank operates a network of 268 branches and 938 machines. machines in Sri Lanka. Commercial Bank is Sri Lanka’s largest SME sector lender and is a leader in digital innovation in the country’s banking industry. The Bank’s overseas operations include Bangladesh, where the Bank operates 19 outlets; Myanmar, where he owns a microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I bank with majority ownership.

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